How I Approach Business Problems Differently
The Windowless Room Problem
While working at a boutique hotel in London, we had a persistent problem: windowless rooms that consistently generated terrible reviews. Management's solution? Hide it. Don't mention them on the website, hope guests won't notice.
They noticed. And gave us 1-star reviews.
Everyone saw a problem to hide. I saw an opportunity to reposition.
Instead of hiding the limitation, what if we positioned it as a feature? What if we targeted Gen Z travelers who would love an immersive, cave-like "theatre experience room"? What if we made the windowless room the most Instagram-worthy space in the hotel?
Turn the liability into a unique selling point. Stop trying to compete on what you DON'T have. Win on what makes you DIFFERENT.